After setting up your online sportsbook, operators should focus on promoting their brand and online gambling products. In this regard, our company provides a specialized online marketing package that will help operators with their marketing efforts. For operators choosing the Enterprise package, our marketing services are provided free of charge. This is what we offer:
- Keyword optimization – we will optimize the text content of your sportsbook website with specific keywords related to online gambling that people look for on search engines.
- Search engine and browser optimization – Once it’s operational, your online sportsbook will be visible on all major search engines (Google, Yahoo, Yandex, Bing) in less than 24 hours. Your website will also be compatible with all web browsers including: Google Chrome, Firefox, Internet Explorer, Opera.
- Link building – This marketing strategy consists of linking your online sportsbook with relevant websites within the gambling industry. For this purpose we will register your website with various high rank gambling related directories. This process is very effective for driving traffic towards your online sportsbook and building authority for your brand. It will also improve your ranking with most search engines.
- Email and SMS marketing – Using a wide range of 3rd party applications (email: MailChimp, Aweber, ConstantConstant and GetResponse; SMS: OnVerify, InfoBip and Twilio ) our marketing department will conduct email and SMS marketing campaigns targeting users interested in online gambling products.
- Social media marketing – Since social media is a great place to advertise your online gambling products, we will organize social media marketing campaigns on: Facebook, Twitter, Google+ and YouTube.
- Affiliate marketing program – Our affiliate network currently registers more than 1000+ active affiliate accounts. For operators, this means that your affiliate program can have a great start since it’s going to be promoted by more than 1000 affiliates. We can also provide dedicated affiliate management to handle all your affiliates.
- Marketing reports – Our sportsbook software integrates a wide range of reporting tools which allows operators to evaluate performance on their online sportsbook and take the right cause of action. Reports can be generated for: traffic, clicks, impressions, trends, demographics and many more. Through the API module, additional 3rd party marketing applications can be implemented.
- Traditional marketing materials – For bet shops and other land-based gambling operations we can provide a complete list of traditional marketing materials including: banners, posters, brochures, vouchers and coupons.